000			01778nam a22003257a 4500
003			IIITD
005			20241004115717.0
008			240906b |||||||| |||| 00| 0 eng d
020			_a9781846686252
040			_aIIITD
082			_a650.1 _bBOY-I
100			_aBoyd, Drew
245			_aInside the box : _bwhy the best business innovations are right in front of you _cby Drew Boyd and Jacob Goldenberg
260			_aLondon : _bProfile Books, _c©2013
300			_a257 p. : _bill. ; _c20 cm.
500			_aincluded index.
505			_t1. Creativity Hides Inside the Box.
505			_t2. When Less Become More: The Subtraction Technique .
505			_t3. Divide and Conquer: The Division Techniqe
505			_t4. Be Frultful and Multlply: The Multiplication Technique.
505			_t5. New Tricks for Old Dogs: The Task Unlflcation Technique
505			_t6. Clever Correlations: The Attribute Dependency Technique.
505			_t7. Contradiction: A Path to Creativity.
505			_t8. Final Thoughts.
520			_aCurrent business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box, 'brainstorming' random connections. But, as Jacob Goldenberg and Drew Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counterintuitive - but faster, better and more original innovation and creativity comes from working inside your familiar world. The newest and most inventive ideas are much closer than you think, and can be found by using five simple techniques - subtraction, unification, multiplication.
650			_a Creative ability in business.
650			_aSuccess in business.
700			_aGoldenberg, Jacob
942			_2ddc _cBK
999			_c189631 _d189631