000 | 01481cam a22003257i 4500 | ||
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001 | 19253047 | ||
003 | IIITD | ||
005 | 20241014195943.0 | ||
008 | 160829t20172017maua b 001 0 eng d | ||
010 | _a 2016952585 | ||
020 | _a9780128024072 | ||
040 | _aIIITD | ||
082 | 0 | 0 |
_a005.437 _bFER-U |
100 | 1 | _aFerreira, Alberto | |
245 | 1 | 0 |
_aUniversal UX design : _bbuilding multicultural user experience _cby Alberto Ferreira |
260 |
_aCambridge : _bMorgan Kaufmann, _c©2017 |
||
300 |
_axii, 230 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _tPART I. Grey Matter Are you experienced? The universal totem pole Across the dashboard | |
505 | 0 | _tPART II. Magnum Impulse Worlds within worlds Mental manifests | |
505 | 0 | _tPART III. About Face Cutting copy Global designs A thousand pictures | |
520 | _aIs there room for culture in an increasingly homogeneous digital experience? Sporting hands-on examples, this book incorporates insights from the latest ethnographic research and market research data, and blends them with key contemporary psychological and neurocognitive studies. | ||
650 | 0 | _aUser interfaces (Computer systems) | |
650 | 7 | _aIntercultural communication | |
650 | 7 | _aHuman-computer interaction | |
906 | _d2 | ||
942 |
_2ddc _cBK |
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999 |
_c189686 _d189686 |