000 01481cam a22003257i 4500
001 19253047
003 IIITD
005 20241014195943.0
008 160829t20172017maua b 001 0 eng d
010 _a 2016952585
020 _a9780128024072
040 _aIIITD
082 0 0 _a005.437
_bFER-U
100 1 _aFerreira, Alberto
245 1 0 _aUniversal UX design :
_bbuilding multicultural user experience
_cby Alberto Ferreira
260 _aCambridge :
_bMorgan Kaufmann,
_c©2017
300 _axii, 230 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 0 _tPART I. Grey Matter Are you experienced? The universal totem pole Across the dashboard
505 0 _tPART II. Magnum Impulse Worlds within worlds Mental manifests
505 0 _tPART III. About Face Cutting copy Global designs A thousand pictures
520 _aIs there room for culture in an increasingly homogeneous digital experience? Sporting hands-on examples, this book incorporates insights from the latest ethnographic research and market research data, and blends them with key contemporary psychological and neurocognitive studies.
650 0 _aUser interfaces (Computer systems)
650 7 _aIntercultural communication
650 7 _aHuman-computer interaction
906 _d2
942 _2ddc
_cBK
999 _c189686
_d189686