000			01937nam a22002777a 4500
003			IIITD
005			20251216153926.0
008			251210b |||||||| |||| 00| 0 eng d
020			_a9781035434107
040			_aIIITD
082			_a658.872 _bSCH-C
100	1		_aSchultz, Alex
245	1	0	_aClick here : _bthe art and science of digital marketing and advertising _cby Alex Schultz
260			_aLondon : _bWildfire, _c©2025
300			_axvii, 380 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505			_t1. The Basics
505			_t2. The Infrastructure
505			_t3. The Channels
505			_t4. Summing Up
520			_a"The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta. Growth is good. But how do you achieve growth for your business in the digital age? Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service? The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystalized in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains, CLICK HERE is the book you need to read if you want to grow your business"--
650			_aDigital Marketing
650			_aAdvertisement
650			_aBusiness Management -- Marketing
942			_2ddc _cBK
999			_c209506 _d209506