000			01260cam a2200301 i 4500
001			17617399
003			IIITD
005			20220607020002.0
008			130207s2013 nyu 000 0 eng
010			_a 2013003930
020			_a9780062125699
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHF5415.2 _b.C46 2013
082	0	0	_a658.575 _223 _bCHI-H
100	1		_aChipchase, Jan
245	1	0	_aHidden in plain sight : _bhow to create extraordinary products for tomorrow's customers _cby Jan Chipchase and Simon Steinhardt
260			_aNew York : _bHarperCollins, _c©2013.
300			_a239 p. : _c24 cm.
505	0		_aCrossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion.
650		0	_aMarketing research.
650		0	_aNew products.
650		0	_aConsumer behavior.
700	1		_aSteinhardt, Simon.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _02
999			_c23988 _d23988