| 000 | 02425cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 17785512 | ||
| 003 | IIITD | ||
| 005 | 20240814020004.0 | ||
| 008 | 130620s2013 nyua b 001 0 eng | ||
| 010 | _a 2013024417 | ||
| 020 | _a9780465050659 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aTS171.4 _b.N67 2013 |
| 082 | 0 | 0 |
_a745.2001 _223 _bNOR-D |
| 084 |
_aBUS057000 _aPSY003000 _aDES011000 _2bisacsh |
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| 100 | 1 | _aNorman, Don | |
| 245 | 1 | 4 |
_aThe design of everyday things _cby Don Norman. |
| 250 | _aRevised and expanded ed. | ||
| 260 |
_aNew York : _bBasic Books, _c©2013. |
||
| 300 |
_axviii, 347 p. : _bill. ; _c21 cm |
||
| 504 | _aIncludes bibliographical references (pages 321-330) and index. | ||
| 520 | _a"Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them. "-- | ||
| 650 | 0 |
_aIndustrial design _xPsychological aspects. |
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| 650 | 0 | _aHuman engineering. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / Industries / Retailing. _2bisacsh |
|
| 650 | 7 |
_aPSYCHOLOGY / Applied Psychology. _2bisacsh |
|
| 650 | 7 |
_aDESIGN / Product. _2bisacsh |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK _08 |
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| 999 |
_c24077 _d24077 |
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