000			01367cam a22003138i 4500
001			19700643
003			IIITD
005			20210206165409.0
008			170612s2017 cau 001 0 eng
010			_a 2017010920
020			_a9789386446190
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHD59 _b.K38 2017
082	0	0	_a659.2028 _223 _bKAU-C
100	1		_aKaul, Asha
245	1	0	_aCorporate communication through social media : _bstrategies for managing reputation _cby Asha Kaul and Vidhi Chaudhri
260			_aNew Delhi : _bSAGE, _c©2017.
300			_axvi, 223 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505	0		_aThe new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.
650		0	_aCorporations _xPublic relations.
650		0	_aInternet in public relations.
650		0	_aSocial media.
700	1		_aChaudhri, Vidhi
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _01
999			_c24201 _d24201