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003			IIITD
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020			_a9780857852021
040			_aDLC _beng _cDLC _erda _dDLC
082	0	0	_a659.1042 _bMAL-A
100	1		_aMalefyt, Timothy de Waal.
245	1	0	_aAdvertising and anthropology : _bethnographic practice and cultural perspectives _cby Timothy de Waal Malefyt, Robert J. Morais.
260			_aLondon : _bBloomsbury publishing plc, _c©2012.
300			_axiii, 186 p. ; _c24cm.
504			_aIncludes bibliographical references (p. 161-176) and index.
520			_a"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"--
650		0	_aAdvertising
650		0	_aAnthropology.
650		0	_aMarketing research.
650		7	_aSOCIAL SCIENCE / Sociology / General.
650		7	_aBUSINESS & ECONOMICS / Advertising & Promotion.
700	1		_aMorais, Robert J.
942			_2ddc _cBK _01
999			_c25011 _d25011