000			02103cam a22003494a 4500
001			13429652
005			20231031020002.0
008			031209s2004 inua 001 0 eng
010			_a 2003026693
020			_a8126505176
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.125 _b.B47 2004
082	0	0	_a006.3 _222 _bBER-D
100	1		_aBerry, Michael J. A.
245	1	0	_aData mining techniques : _bfor marketing, sales, and customer relationship management _cMichael J.A. Berry, Gordon S. Linoff.
250			_a2nd ed.
260			_aIndianapolis, Ind. : _bWiley Pub., _c©2004.
300			_axxv, 643 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505	0		_aWhy and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
650		0	_aData mining.
650		0	_aMarketing _xData processing.
650		0	_aBusiness _xData processing.
700	1		_aLinoff, Gordon
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley047/2003026693.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0412/2003026693.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley041/2003026693.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _01
999			_c9282 _d9282