000			01842cam a2200385 a 4500
001			14888737
003			IIITD
005			20140422162412.0
008			070612s2008 nju b 001 0 eng
010			_a 2007024179
015			_aGBA772799 _2bnb
016	7		_a013888511 _2Uk
020			_a9780470108888
035			_a(OCoLC)ocn144768547
035			_a(OCoLC)144768547
040			_aDLC _cDLC _dDLC
050	0	0	_aP96.T42 _bR44 2008
082	0	0	_a302.2 _222 _bREI-M
100	1		_aReich, Brian, _d1977-
245	1	0	_aMedia rules! : _bmastering today's technology to connect with and keep your audience _cBrian Reich, Dan Solomon.
260			_aHoboken : _bJ. Wiley & Sons, _cc2008.
300			_axxii, 230 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 217-219) and index.
505	0		_aThe media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable.
650		0	_aCommunication and technology.
650		0	_aMass media.
650		0	_aGlobalization.
700	1		_aSolomon, Dan, _d1959-
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0720/2007024179.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0741/2007024179-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0804/2007024179-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c9764 _d9764