Marketing research
Marketing research
by David A. Aaker ... [et al.]
- 10th ed.
- New Delhi : Wiley, ©2011
- xvii, 701 p. : 24 cm.
This book includes glossary and an index.
Part 1 The nature and scope of marketing research Part 2 Data collection Part 3 Data analysis Part 4 Special topics in analysis Part 5 Application of marketing intelligence
9788126531189
Marketing research
658.83 / AAK-M
This book includes glossary and an index.
Part 1 The nature and scope of marketing research Part 2 Data collection Part 3 Data analysis Part 4 Special topics in analysis Part 5 Application of marketing intelligence
9788126531189
Marketing research
658.83 / AAK-M