Marketing research (Record no. 171137)
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000 -LEADER | |
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fixed length control field | 00850nam a22002537a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | IIITD |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230503110805.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230417b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788126531189 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | IIITD |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
Item number | AAK-M |
245 ## - TITLE STATEMENT | |
Title | Marketing research |
Statement of responsibility, etc | by David A. Aaker ... [et al.] |
250 ## - EDITION STATEMENT | |
Edition statement | 10th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi : |
Name of publisher, distributor, etc | Wiley, |
Date of publication, distribution, etc | ©2011 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii, 701 p. : |
Dimensions | 24 cm. |
500 ## - GENERAL NOTE | |
General note | This book includes glossary and an index. |
505 ## - FORMATTED CONTENTS NOTE | |
Title | Part 1 The nature and scope of marketing research |
-- | Part 2 Data collection |
-- | Part 3 Data analysis |
-- | Part 4 Special topics in analysis |
-- | Part 5 Application of marketing intelligence |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing research |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Aaker, David A. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kumar, V. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Day, George S. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Leone, Robert P. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Vendor/Supplier | Koha item type | Public note |
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Dewey Decimal Classification | Management | IIITD | IIITD | General Stacks | 17/04/2023 | 399 | 658.83 AAK-M | G02412 | 16/04/2024 | 399 | 17/04/2023 | Gifted by Prof. Pankaj Vajpayee | Books | Gifted by Prof. Pankaj Vajpayee |