Consumer behaviour
Sarma, Sarmistha
Consumer behaviour by Sarmistha Sarma - New Delhi : Dreamtech Press, ©2019 - xii, 424 p. : ill. ; 24 cm.
1. Introduction 2. Consumer Research 3. Market Segmentation 4. Consumer Motivation 5. Personality and Consumer Behaviour 6. Consumer Perception 7. Consumer Learning 8. Attitude 9. Group Influence and Communication Process 10. Social Class 11. Culture and Family 12. Consumer Influence and Diffusion of Innovation 13. Models of Consumer Behaviour
9789389520002
Significance of consumer behavior
Marketing concept
658.834 / SAR-C
Consumer behaviour by Sarmistha Sarma - New Delhi : Dreamtech Press, ©2019 - xii, 424 p. : ill. ; 24 cm.
1. Introduction 2. Consumer Research 3. Market Segmentation 4. Consumer Motivation 5. Personality and Consumer Behaviour 6. Consumer Perception 7. Consumer Learning 8. Attitude 9. Group Influence and Communication Process 10. Social Class 11. Culture and Family 12. Consumer Influence and Diffusion of Innovation 13. Models of Consumer Behaviour
9789389520002
Significance of consumer behavior
Marketing concept
658.834 / SAR-C