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Consumer behaviour
Material type:
TextPublication details: Dreamtech Press, New Delhi : ©2019Description: xii, 424 p. : ill. ; 24 cmISBN: - 9789389520002
- 658.834 SAR-C
Contents:
1. Introduction 2. Consumer Research 3. Market Segmentation 4. Consumer Motivation 5. Personality and Consumer Behaviour 6. Consumer Perception 7. Consumer Learning 8. Attitude 9. Group Influence and Communication Process 10. Social Class 11. Culture and Family 12. Consumer Influence and Diffusion of Innovation 13. Models of Consumer Behaviour
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
IIITD General Stacks | Management | 658.834 SAR-C (Browse shelf(Opens below)) | Available | 012054 |
Total holds: 0
1. Introduction 2. Consumer Research 3. Market Segmentation 4. Consumer Motivation 5. Personality and Consumer Behaviour 6. Consumer Perception 7. Consumer Learning 8. Attitude 9. Group Influence and Communication Process 10. Social Class 11. Culture and Family 12. Consumer Influence and Diffusion of Innovation 13. Models of Consumer Behaviour
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