Business and intellectual property :
Agarwal, Anurag K.
Business and intellectual property : protect your ideas by Anurag K. Agarwal. - Haryana : Penguin, ©2010 - x, 168 p. ; 21 cm. - Indian Institute of Management, Ahmedabad business books .
Business and Intellectual Property reflects on the future of IP in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves.
1. Introduction 2. Patents 3. Copyrights 4. Trademarks 5. Designs 6. Geographical Indications and Traditional Knowledge 7. Trade Secrets and Confidential Information 8. Epilogue
9788184001402
Industrial property -- India
Intellectual property -- India.
Patent laws and legislation
Trademarks -- India
346.540 / AGA-B
Business and intellectual property : protect your ideas by Anurag K. Agarwal. - Haryana : Penguin, ©2010 - x, 168 p. ; 21 cm. - Indian Institute of Management, Ahmedabad business books .
Business and Intellectual Property reflects on the future of IP in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves.
1. Introduction 2. Patents 3. Copyrights 4. Trademarks 5. Designs 6. Geographical Indications and Traditional Knowledge 7. Trade Secrets and Confidential Information 8. Epilogue
9788184001402
Industrial property -- India
Intellectual property -- India.
Patent laws and legislation
Trademarks -- India
346.540 / AGA-B