MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01585nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IIITD |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240301020002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240131b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788184001402 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IIITD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
346.540 |
| Item number |
AGA-B |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Agarwal, Anurag K. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Business and intellectual property : |
| Remainder of title |
protect your ideas |
| Statement of responsibility, etc |
by Anurag K. Agarwal. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Penguin, |
| Place of publication, distribution, etc |
Haryana : |
| Date of publication, distribution, etc |
©2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 168 p. ; |
| Dimensions |
21 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Indian Institute of Management, Ahmedabad business books |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Business and Intellectual Property reflects on the future of IP in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
1. Introduction |
| -- |
2. Patents |
| -- |
3. Copyrights |
| -- |
4. Trademarks |
| -- |
5. Designs |
| -- |
6. Geographical Indications and Traditional Knowledge |
| -- |
7. Trade Secrets and Confidential Information |
| -- |
8. Epilogue |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industrial property -- India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Intellectual property -- India. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Patent laws and legislation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Trademarks -- India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Koha issues (borrowed), all copies |
1 |
