Inside the Box : why the best business innovations are right in front of you
Boyd, Drew
Inside the Box : why the best business innovations are right in front of you by Drew Boyd and Jacob Goldenberg - London : Profile Books, ©2013 - 257 p. : ill. ; 20 cm.
included index.
1. Creativity Hides Inside the Box. 2. When Less Become More: The Subtraction Technique . 3. Divide and Conquer: The Division Techniqe 4. Be Frultful and Multlply: The Multiplication Technique. 5. New Tricks for Old Dogs: The Task Unlflcation Technique 6. Clever Correlations: The Attribute Dependency Technique. 7. Contradiction: A Path to Creativity. 8. Final Thoughts.
Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box, 'brainstorming' random connections. But, as Jacob Goldenberg and Drew Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counterintuitive - but faster, better and more original innovation and creativity comes from working inside your familiar world. The newest and most inventive ideas are much closer than you think, and can be found by using five simple techniques - subtraction, unification, multiplication.
9781846686252
Creative ability in business.
Success in business.
650.1 / BOY-I
Inside the Box : why the best business innovations are right in front of you by Drew Boyd and Jacob Goldenberg - London : Profile Books, ©2013 - 257 p. : ill. ; 20 cm.
included index.
1. Creativity Hides Inside the Box. 2. When Less Become More: The Subtraction Technique . 3. Divide and Conquer: The Division Techniqe 4. Be Frultful and Multlply: The Multiplication Technique. 5. New Tricks for Old Dogs: The Task Unlflcation Technique 6. Clever Correlations: The Attribute Dependency Technique. 7. Contradiction: A Path to Creativity. 8. Final Thoughts.
Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box, 'brainstorming' random connections. But, as Jacob Goldenberg and Drew Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counterintuitive - but faster, better and more original innovation and creativity comes from working inside your familiar world. The newest and most inventive ideas are much closer than you think, and can be found by using five simple techniques - subtraction, unification, multiplication.
9781846686252
Creative ability in business.
Success in business.
650.1 / BOY-I