MARC details
000 -LEADER |
fixed length control field |
01842cam a2200385 a 4500 |
001 - CONTROL NUMBER |
control field |
14888737 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
IIITD |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20140422162412.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
070612s2008 nju b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2007024179 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA772799 |
Source |
bnb |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
013888511 |
Source |
Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470108888 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn144768547 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)144768547 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
P96.T42 |
Item number |
R44 2008 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
302.2 |
Edition number |
22 |
Item number |
REI-M |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Reich, Brian, |
Dates associated with a name |
1977- |
245 10 - TITLE STATEMENT |
Title |
Media rules! : |
Remainder of title |
mastering today's technology to connect with and keep your audience |
Statement of responsibility, etc |
Brian Reich, Dan Solomon. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Hoboken : |
Name of publisher, distributor, etc |
J. Wiley & Sons, |
Date of publication, distribution, etc |
c2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 230 p. ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 217-219) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication and technology. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Mass media. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Globalization. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Solomon, Dan, |
Dates associated with a name |
1959- |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0720/2007024179.html">http://www.loc.gov/catdir/toc/ecip0720/2007024179.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0741/2007024179-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2007024179-d.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0804/2007024179-b.html">http://www.loc.gov/catdir/enhancements/fy0804/2007024179-b.html</a> |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Books |