Media rules! : mastering today's technology to connect with and keep your audience
Material type: TextPublication details: Hoboken : J. Wiley & Sons, c2008.Description: xxii, 230 p. ; 24 cmISBN:- 9780470108888
- 302.2 22 REI-M
- P96.T42 R44 2008
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | IIITD General Stacks | Social Science | 302.2 REI-M (Browse shelf(Opens below)) | Available | 004071 |
Includes bibliographical references (p. 217-219) and index.
The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable.
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