Design-driven innovation : changing the rules of competition by radically innovating what things mean
Material type: TextPublication details: Boston : Harvard Business Review Press, ©2009Description: xv, 272 p. : ill. ; 25 cmISBN:- 9781422124826
- 658.5 22 VER-D
- HC79.T4 V465 2009
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | IIITD General Stacks | Business Management | 658.5 VER-D (Browse shelf(Opens below)) | Available | 012205 |
Browsing IIITD shelves, Shelving location: General Stacks, Collection: Business Management Close shelf browser (Hides shelf browser)
658.5 GOP-B A biography of innovations : | 658.5 LEO-D The digital mindset : | 658.5 LEV-L The logic of logistics : | 658.5 VER-D Design-driven innovation : | 658.514 MUK-S The spider's strategy : | 658.575 CHI-H Hidden in plain sight : | 658.575 EYA-H Hooked : how to build habit-forming products |
Includes bibliographical references (p. [241]-259) and index.
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
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