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Entrepreneurship

Contributor(s): Material type: TextTextPublication details: Chennai : McGraw Hill, ©2020Edition: 11th edDescription: xxiv, 558 p. : ill. ; 23 cmISBN:
  • 9789390113309
Subject(s): DDC classification:
  • 658.421 HIS-E
Contents:
Part 1: The Entrepreneurial Perspective
Part 2: From Idea to the Opportunity
Part 3: From the Opportunity to the Business Plan
Part 4: From the Business Plan to Funding the Venture
Part 5: From Funding the Venture to Launching, Growing, and Ending the New Venture
Part 6: Cases
Summary: Entrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagogical features along with mention of important websites assist readers to reinforce key topics and get started. Comprehensive book-end cases give in-depth insights and address the dynamics of todays’ entrepreneurial challenges. While striking a fine balance between theory and practice, the text attributes special focus on the Indian context to improve the comprehension of concepts for the Indian audience.
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Books Books IIITD General Stacks Management 658.421 HIS-E (Browse shelf(Opens below)) Checked out Gifted by IIITD-IIC 17/03/2025 G02646
Total holds: 0

include index.

Part 1: The Entrepreneurial Perspective

Part 2: From Idea to the Opportunity

Part 3: From the Opportunity to the Business Plan

Part 4: From the Business Plan to Funding the Venture

Part 5: From Funding the Venture to Launching, Growing, and Ending the New Venture

Part 6: Cases

Entrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagogical features along with mention of important websites assist readers to reinforce key topics and get started. Comprehensive book-end cases give in-depth insights and address the dynamics of todays’ entrepreneurial challenges. While striking a fine balance between theory and practice, the text attributes special focus on the Indian context to improve the comprehension of concepts for the Indian audience.

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