Marketing research
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9788126531189
- 658.83 AAK-M
Contents:
Part 1 The nature and scope of marketing research Part 2 Data collection Part 3 Data analysis Part 4 Special topics in analysis Part 5 Application of marketing intelligence
Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds |
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IIITD General Stacks | Management | 658.83 AAK-M (Browse shelf(Opens below)) | Available | Gifted by Prof. Pankaj Vajpayee | G02412 |
Total holds: 0
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658.812 COO-C Complaint management excellence : | 658.816 SHY-H How to price : | 658.827 JON-B Branding : | 658.83 AAK-M Marketing research | 658.834 SAR-C Consumer behaviour | 658.834 SMA-C Consumer society : | 658.8342 ZAL-H How customers think : |
This book includes glossary and an index.
Part 1 The nature and scope of marketing research Part 2 Data collection Part 3 Data analysis Part 4 Special topics in analysis Part 5 Application of marketing intelligence
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