Media rules! : mastering today's technology to connect with and keep your audience
Material type: TextPublication details: Hoboken : J. Wiley & Sons, c2008.Description: xxii, 230 p. ; 24 cmISBN:- 9780470108888
- 302.2 22 REI-M
- P96.T42 R44 2008
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | IIITD General Stacks | Social Science | 302.2 REI-M (Browse shelf(Opens below)) | Available | 004071 |
Browsing IIITD shelves, Shelving location: General Stacks, Collection: Social Science Close shelf browser (Hides shelf browser)
302.13 GIL-R Rational choice | 302.17 SAL-P A passion for ignorance : | 302.2 RAZ-N New media | 302.2 REI-M Media rules! : | 302.2 WEN-C Communities of practice : | 302.2024 MUR-C Communication skills for engineers | 302.209 GLE-I Information : |
Includes bibliographical references (p. 217-219) and index.
The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable.
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