Marketing research
Material type: TextPublication details: New Delhi : Wiley, ©2011Edition: 10th edDescription: xvii, 701 p. : 24 cmISBN:- 9788126531189
- 658.83 AAK-M
Contents:
Part 1 The nature and scope of marketing research Part 2 Data collection Part 3 Data analysis Part 4 Special topics in analysis Part 5 Application of marketing intelligence
Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | IIITD General Stacks | Management | 658.83 AAK-M (Browse shelf(Opens below)) | Available | Gifted by Prof. Pankaj Vajpayee | G02412 |
Total holds: 0
This book includes glossary and an index.
Part 1 The nature and scope of marketing research Part 2 Data collection Part 3 Data analysis Part 4 Special topics in analysis Part 5 Application of marketing intelligence
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